Copywriting: Services For Your Copywriting Clients

Copywriting is an easy way to earn income as a freelance writer because all businesses need copywriters. But what services will you offer?

The services you can offer include writing many different forms of copy, depending on your clients' needs. Because your copy will directly impact your clients' cash flow, you can charge highly for your services.

Here are several kinds of copywriting services you could offer your clients:

1. Promotional copy - advertising

Promotional copywriting includes all forms of advertising, as well as other marketing collateral for companies large and small.

Many copywriters start their careers creating the text for brochures, and for print display and classified advertisements. Since all businesses need to create advertising, this is a lucrative form of copywriting.

2. Direct sales copy - someone has to write junk mail, it might as well be you

Direct response means exactly what it says: your words - in a sales letter, whether online or offline - will sell a product or service. Your words must sell. This is specialized copywriting, and highly lucrative, so many copywriters specialize in direct response.

Because the costs of printing and mail direct response material is so high, copywriters charge highly for writing direct response packages. These packages will contain a sales letter, as well as other material to be included in the package.

3. Internet copy - for Web sites and advertising

Web copywriters are hired by many companies to maintain their Web sites, writing copy which can range from informational copy, to catalog and longer sales copy. As a Web copywriter, you need to be knowledgeable about the needs of Web marketing, and you may write many different kinds of copy: blogs, ezines, and Pay Per Click advertising.

4. Public Relations copywriting: you're a spin doctor

Public relations copywriters write material like company backgrounders, bios of company principals, and of course press campaigns. A public relations campaign for a company's new offering can take months, so many PR copywriters are on retainer.

Many PR copywriters are specializing in Web promotion, writing press releases and other promotional material for companies. Again, these PR copywriters are usually on retainer, under a yearly contracts.

So there you have four broad areas in which you can offer your copywriting services, and build a large and lucrative copywriting practice.